The museum, located in the heart of Taghazout Bay, is the first museum in the world dedicated to the argan tree. This museum offers a total immersion in the world of this emblematic tree of the Agadir Souss Massa region, famous for its multiple cosmetic, therapeutic and nutritional properties.

Upon arrival, a guide will welcome you and introduce you to the history and importance of the argan tree, and explore the various exhibitions that retrace the traditional and modern uses of argan oil. Observe the process of making argan oil, from harvesting the fruits to extracting the oil. Enjoy culinary products made from argan and enjoy local drinks, and enjoy a moment of relaxation in a traditional Berber setting.